The pandemic created a boom of small businesses, but the road to success is filled with obstacles
“Everybody will tell you how to open a business and how to start a business,” said Scherer. “Nobody out there is telling you how to close a business and the emotional struggles that you go through.”
It was out of that experience that a new idea — and new business — began to take shape.
Scherer, like many people across the nation, took the pandemic as a time to reflect. For some, that meant following their passions and starting new businesses after losing or leaving jobs. But starting a business, and succeeding, is easier said than done.… Read More